Challenge aims to inspire friendly competition and community engagement in “Red Rally Markets” as part of effort to end child poverty — one nose at a time
DEERFIELD, Ill., April 09, 2018 - In support of the fourth annual Red Nose Day in the U.S., Walgreens today launched its Every One Counts Hometown Challenge – a fun way for customers and communities to demonstrate their city’s commitment to supporting children in need. The challenge will feature 10 markets – deemed ‘Red Rally Markets’ for their integral role in rallying the nation to end child poverty –going nose-to-nose in a challenge to raise the most money for the Red Nose Day cause.
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In the spirit of friendly competition, Walgreens will share a weekly progress report revealing which Red Rally markets are leading the national charge in overall Red Nose Day fundraising activity in Walgreens stores. The goal is to inspire communities to help end child poverty as part of the eight-week Red Nose Day campaign. Following Red Nose Day, which takes place May 24 with a special night of programming on NBC, Walgreens will announce the winner of the challenge with a formal proclamation to the victorious city, designated as “Red Nose Day Hometown Hero” for the next 12 months.
“The Every One Counts Hometown Challenge is a spirited initiative that allows our customers and communities to come together as champions for children in need,” says Adam Holyk, Walgreens chief marketing officer and CSR leader. “By inspiring the simple act of purchasing a Red Nose, we hope to continue to demonstrate the impact of ‘Every One Counts,’ our belief that helping to end child poverty can start with just one Red Nose at Walgreens.”
Week One rankings of the Every One Counts Hometown Challenge are as follows:
Hometown Challenge Progress Report (week of 04/02/18)
- Atlanta, Ga.
- Washington, D.C.
- Miami, Fla.
- Phoenix, Ariz.
- Los Angeles
- Seattle, Wash.
- Philadelphia, Penn.
- Newark, N.J./New York City
- Houston, Texas
The rankings for the progress report are compiled using store-level data for combined Red Nose Day sales (Red Noses and Red Nose Day related merchandise) across Walgreens store locations in Red Rally markets. Data for the progress report is analyzed at a geographic market level to measure total store performance of Red Nose Day sales.
Walgreens (walgreens.com), a provider of trusted care in communities since 1901, is included in the Retail Pharmacy USA Division of Walgreens Boots Alliance, Inc. (NASDAQ: WBA), the first global pharmacy-led, health and wellbeing enterprise. Approximately 8 million customers interact with Walgreens in stores and online each day, using the most convenient, multichannel access to consumer goods and services and trusted, cost-effective pharmacy, health and wellness services and advice. Walgreens operates 8,100 drugstores with a presence in all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands, along with its omnichannel business, Walgreens.com. Approximately 400 Walgreens stores offer Healthcare Clinic or other provider retail clinic services.
About Red Nose Day
Red Nose Day USA is a fundraising campaign run by the non-profit organization Comic Relief USA, also known as Comic Relief Inc., a registered U.S. 501(c)(3) public charity. Red Nose Day started in the U.K., built on the foundation that the power of entertainment can drive positive change, and has raised over $1 billion since the campaign’s founding in 1988. Since launching in the U.S. in 2015, Red Nose Day has raised over $100 million, which has positively impacted more than 8.3 million children, both in America and abroad. Money raised by Red Nose Day USA supports programs that keep children in need safe, healthy and educated. Red Nose Day USA has received generous support from millions of Americans, hundreds of celebrities and many outstanding partners, including Walgreens, NBC, Mars, and the Bill & Melinda Gates Foundation. For more information about Red Nose Day and its impact, visit rednoseday.org. Follow @RedNoseDayUSA on Twitter, Instagram and Facebook.