In support of the fourth annual Red Nose Day in the U.S., Walgreens today launched its Every One Counts Hometown Challenge – a fun way for customers and communities to demonstrate their city’s commitment to supporting children in need. The challenge will feature 10 markets – deemed ‘Red Rally Markets’ for their integral role in rallying the nation to end child poverty –going nose-to-nose in a challenge to raise the most money for the Red Nose Day cause.