Walgreens introduced its new “Balance Rewards for healthy choices™” initiative to help participants modify behavior risk factors associated with the nation’s most urgent public health issues. This marks the first community pharmacy program that includes behavior change training based on noted psychologist Dr. B.J. Fogg’s methodology. The initiative, one of the pillars of Walgreens 81 million active member Balance® Rewards loyalty program, will incent adoption of healthy habits and reward those choices with Balance Rewards points.

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